No that is per dive...please, these are not pricing models per se but rather a way to measure what in economics is called consumer surplus and in marketing it is termed consumer value. We are valuing what are termed public goods and in the case of aquatic caves you can even consider them as common property resources. The private sector does not do a good job at allocating them either way.
With regard to jb, the survey that many divers received had a segment in it designed to measure demand for that resource as well. Bill



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