Just noticed in the high springs newspaper today that the water bottling plant on the way to ginnie is shutting down operation. Bill
Just noticed in the high springs newspaper today that the water bottling plant on the way to ginnie is shutting down operation. Bill
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Here's a link...coke is getting out of the spring water business....
http://northfloridaherald.com/news/a...cc4c03286.html
Yesterday I noticed very few trucks loading and was wondering what was up.
"With regard to cave diving, the great thing is to be carried where you could not have imagined you would ever be, and then to come back alive."
"Wilderness. The word itself is music." Abbey, Desert Solitaire
TV news had a segment awhile back on the decline in sales, citing that the concern over the plastic bottles (green awareness) has so reduced demand that coca-cola decided the profit margins were no longer attractive. It was maybe a month ago or so on national news, cnn,hln, or msnbc, i don't remember which.
My guess is that the poor economy is more likely to be the culprit. As money gets tight, bottled water is the first grocery item to go.
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http://northfloridaherald.com/news/a...cc4c03286.html
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First, the bad news: Bottled water plant to close at month's end
Coca-Cola had announced that if a buyer wasn't found for the bottled water plant on Poe Springs Road by summer, the plant would be closed.
Posted: Thursday, March 17, 2011 5:58 pm | Updated: 6:00 pm, Thu Mar 17, 2011.
Ronald Dupont Jr. North Florida Herald
HIGH SPRINGS - A buyer was not found for the Coca-Cola bottled water plant, which will close on March 31.
The plant's remaining 71 employees were told the news earlier this week and offered severance packages. The plant, valued at $21 million, used to employ nearly 200 people and was the largest taxpayer in Gilchrist County.
And even though the plant is in Gilchrist County, the plant called Alachua County's High Springs home and employed residents throughout the region. In fact, water that was bottled there listed High Springs as the water's source on the bottle.
Coca-Cola executives were in discussion with a potential, unnamed buyer as late as last month but that didn't work out, said Charlie Sutlive, a spokesperson for the company.
He said once the company knew the plant wasn't being purchased, the focus turned to the remaining employees.
They not only are being offered severance packages but also support in looking for another job and the potential to be hired at other Coca-Cola facilities.
"We are committed to treating everybody fairly and with respect," Sutlive said.
He said a handful of employees will remain past March 31 to help remove equipment.
The economy is not to blame for the plant's closing, said Susan Stribling, a spokesperson for Coca-Cola Refreshments.
She said the Coca-Cola company is moving away from bottling spring water and will instead focus on bottling purified water, which is generally city water that has been filtered in many ways.
In High Springs, the plant pulled water from deep under Ginnie Springs, then took the water through an 8-step purification process. The water was then used for Coca-Cola-branded spring water and for private-branded spring water, such as grocery store brands.
"We have changed our overarching water strategy," Stribling said. "We are moving away from spring water and private brands."
She said that the case packs, where people buy water in packs of eight or more in the grocery store, are not as profitable as Coca-Cola's other strategies.
She said Coca-Cola will now focus on Dasani and on its Smart Water product.
The plant is allowed to withdraw up to 1.2 million gallons a day of water but was averaging only 133,000 gallons a day this year, down from an average of 250,000 gallons a day in 2009.
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It's a shame the local economy will lose this source of jobs and revenue.
I never could figure out how they could sell a bottle of water for two dollars and a coke for 50 cents, you would think they would just sell the water.
They shut down in california last year (2010):
from "redding.com/news":
Coca-Cola bottled its Aquarius Spring! water in Mount Shasta. The company has other bottling plants in Anaheim, Grand Prairie, Texas; High Springs, Fla.; and Milesburg, Pa.
But the economic downturn has dried up much of the demand for spring water, especially the case pack market, in which the water is sold in bulk at supermarkets and warehouse stores.
“The issue with case pack water is it’s very difficult to make that profitable,” Crockett said.
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"Learning the techniques of others does not interfere with the discovery of techniques of one's own." B.F. Skinner, 1970.
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