I went to work for a well known company as a home water purifier salesman. During training, I was paired with one of the old hands who was the top rep for his area/district. He took me out with him to an area which he plotted by locating a cemetery and targeting the neighborhoods nearby. We then proceeded to conduct in home 'water purity' tests which basically involved dipping a test strip in the tap water, looking at it in amazement, and then smelling it, making a disgusted face and then asking the question...
"Is there a graveyard near here?"
You can imagine the results. Talk about manufacturing demand.


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